February 6, 2012
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Pepsi MAXimizes Canada’s Super Bowl XLVI Television Experience

Building on its long and proud tradition of Super Bowl advertising, today PepsiCo Beverages Canada unveiled details about a 30-second PEPSI MAX spot that will air on Sunday’s CTV broadcast. This year, Canadians will be treated to a commercial titled “Interview”. The ad presents a humorous account of three 20-something buddies secretly working together to land one of them a job. By sending in a decoy to wreak havoc with the prospective employer in the most outrageous way. In the US, PEPSI will air an epic 60-second comedic spot featuring Grammy Award-winning music legend Sir Elton John and The X Factor winner, Melanie Amaro. Titled “Kings Court”, captures Amaro performing a contemporized version of RESPECT for John who is cast as the "King of Rock”.

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